Acquisition Marketing Analyst

  • Job Reference: 269655235-2
  • Date Posted: 24 April 2021
  • Recruiter: The Maze Group
  • Location: New York
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

OVERVIEW

Welcome to Maze. Whether it's unlocking revenue, modernizing data infrastructure, or finding new ways to monetize, we help public and private equity-owned businesses get it done. The Maze group is composed of entrepreneurial thinkers, students, and doers. We focus on delivering the best solutions we can and love to study new technology in the fast-paced eCommerce landscape. The Maze Group is a partnership-based consulting group that works with some of the largest consumer-facing brands in the world. We are seeking an Acquisition Marketing Analyst that will focus on creating and maintaining campaigns using Google Ads Suite for eCommerce businesses. This analyst will also gain experience in retention, UX design, and eCommerce strategy. You will work directly with Maze's partners to manage Google Ads campaigns, create strategies, report results, and optimize for leading eCommerce brands. Applicants should have high attention to detail as well as an interest in marketing and analytics.


WHAT YOU'LL DO

  • Assist the Paid Acquisition Team in the creation and implementation of paid social, paid search, shopping, and display campaign best practices for clients
  • Assist in the preparation of regularly scheduled paid media campaigns
  • Manage and optimize ongoing paid media campaigns
  • Create and update reporting slide decks and dashboards
  • Troubleshoot bugs and identify discrepancies within campaigns and reports
  • Understand nuances of conversion tracking
  • Occasional client interaction in-person and on the phone
  • Maintain and iterate Maze's standard reporting practices
  • Act as a point of contact for both internal and external clients


WHO YOU ARE

  • Ideally, 1-3 years of professional marketing experience, including exposure to Facebook Ad Network, Google Ads, and other paid advertising channels in the eCommerce space
  • Understand how digital marketing funnels function
  • Entrepreneurial mindset
  • Demonstrates strong analytical capability and attention to detail
  • Ability to adhere to, and iterate upon existing processes
  • Creative approach to problem solving
  • Passion for, and willingness to, learn and understand the nuances of modern commerce
  • Open to exploring new solutions and technology
  • Familiarity with Slack, Microsoft Office, Shopify, Salesforce, and Google Suite preferred
  • Proficient in Microsoft Excel
  • Strong organizational skills
  • Ability to prioritize and multitask
  • Ability to set goals
  • You are generally an awesome human that values kindness, curiosity and intelligence!