Digital Marketing Manager

  • Job Reference: 705433002-2
  • Date Posted: 6 September 2022
  • Recruiter: Talent Search Limited
  • Location: Wokingham, Berkshire
  • Salary: £26,000 to £28,000
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

Remote - with regular meetings in Hampshire/Berkshire

This is a brand new role working for a small consultancy with ambitious plans. The broad duties include increasing brand awareness, positioning the business as a thought leader, building the marketing funnel, obtaining new leads through marketing communications and supporting revenue growth.

Your role will involve:

  • Developing a Marketing Strategy for the current product set and when available, future products
  • Social media management & community engagement using social media management tools
  • Creating and managing social media accounts (LinkedIn), creating a blog content, copywriting & content management
  • Website management, updates and SEO optimisation
  • Developing a content calendar covering blog posts, social content and thought leadership pieces
  • Designing marketing collateral such as website landing pages, e-books, product service summaries and flyers
  • Utilise Google Analytics to monitor and further improve the marketing strategy
  • Developing a brand feel that will cascade through the website, email footers, presentations, quotations, and external documents
  • Developing email campaigns and managing GDPR policy
  • Researching new lead source via various channels to help identify new potential business opportunities

You will be the ideal candidate due to your:

  • Previous experience digital marketing experience in a B2B company
  • Strong copywriting skills and an excellent understanding of social media marketing specialising in LinkedIn
  • Captivating storyteller abilities
  • Good Microsoft Office skills particularly Word, XL and PowerPoint
  • Good skills with Adobe Photoshop/Creative suite or Canva

This is a newly created role within a small company where you can make an impact and forge your own role.