Director of Sales and Marketing

  • Job Reference: 269659952-2
  • Date Posted: 24 April 2021
  • Recruiter: Renaissance Marquis
  • Location: Rome, Georgia
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

Position Summary:Market the residence through building positive relationships with referral sources, qualified prospects, and educating them on the residences philosophy and services for our start-up community. Guide prospects through the decision making process. Primary Responsibilities:Marketing* Develop and implement an effective marketing plan to include: * Visiting with referral sources* Hosting events at the residence for qualified prospects and referral sources* Placing advertisements in newspapers * Mailing promotional information to prospects* Seek and build positive relationships with the surrounding community, particularly referral sources.* Educate employees as to their role in marketing and presenting the residence. * Join community groups and attend meetings to build good will in the surrounding area, educate members about your residence, and develop positive relationships.* Attend seminars, read books and publications, and participate in any company training for marketing and sales.Sales* Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision. * Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.* Build positive and trusting relationships with prospects through: * Listening to the needs of the prospect.* Asking questions to acquire more information about the prospects situation and concerns.* Presenting the benefits of the residence to the prospect and how the prospects needs can be met. * Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.* Following-up with prospects regularly, based on their needs and time frame.* Guiding the prospect to make a decision that best meets their needs.* Maintain or exceed budgeted census, deposits and move-ins.* Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.Move-In Process * Provide the family with all move-in paperwork and ensure that it is completed and returned within the specified time frame prior to move-in.* Work with the wellness nurse and resident services director to schedule an assessment with the resident.* Inform all employees of the pending move-in date and the necessary information about the resident.* Assist the resident and their family with the transition process through on-going communication, sensitivity and reassurance.Qualifications:* Bachelors degree preferred* Successful experience in sales and marketing* Computer experience and ability to use or learn sales programs* Desire to work with older adultsKnowledge Requirements:* Any required training by the residence.* Thorough knowledge of the residence, residents, services provided, and employees.* Federal and state laws pertaining to assisted living.