Our client, a leading DTC firm, is looking for a VP, Performance Marketing in their Austin office
- This candidate is highly creative, data driven, and well versed in measuring conversions.
- They will be responsible for driving forward and innovating our direct-to-consumer business.
- This candidate is obsessed with understanding user behavior and influences to design memorable product experiences that rapidly adapt to learnings and changing conditions.
- To succeed in this role, you should be perceptive, data-driven and a reliable problem solver.
- Develop a strategic digital marketing plan with measurable impact that provides visibility into the 360-degree view of a customer's marketing experience: from initial engagement, to consideration, to purchase, to retention and subscription services. Map customer journey touchpoints to every step of the marketing funnel.
- Manage direct and performance channels including email, paid search, display advertising, remarketing/targeting, social media, and more- supporting both acquisition and retention efforts to drive business for ecommerce.
- Measure the success of each customer-facing process both in absolute terms and versus competitors and determine goals for improvement.
- 10+ years of experience in digital marketing, demand generation, and online advertising role at a DTC company
- BA/BS in Business, Marketing or related field required
- Direct experience in a highly visible and cross functional role with high amounts of interaction with operational, and marketing organizations
- Proven track record of defining and optimizing processes
- Demonstrated experience leading team-level or product-specific product, design in a direct-to-consumer business
- An absolute obsession with breaking down complex systems into buckets and reassembling them to influence behaviors at scale
- Advanced knowledge with paid search models
- Understanding of Agile development methodology and related release processes
- Comfortable with data and making data driven decisions to prioritize feature set
- Excellent communication and troubleshooting skills